You could create the most mind-blowing, quality content on the web – but if nobody gets eyes on it, you’re not going to see results.
That’s where promotion comes in.
We’ve talked about automation tools; it’s vital that you use them for the social media platforms you’ve chosen for your social media strategy.
You’ll also want to have a separate tool for Pinterest, such as Tailwind.
That’ll maximize the number of people who see your content and it’ll help to skyrocket your website traffic and your income.
Creating outstanding and diverse content for social media is crucial, but don’t overlook the promotion process.
This is a massive mistake that many bloggers and business owners make.
So what promotional work can you do to level up your strategy?
Cross promote between your other social profiles
Collaborate with influencers in your industry
Run a social media contest that encourages participants to follow you
Leverage other platforms you have access to (for example, after someone subscribes to your email list, invite them to follow you on social media.)
Take an SEO-driven approach to the content you publish on social networks (for example; use relevant hashtags on Instagram and use popular keywords in titles/descriptions on YouTube.)
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